Need to Act Fast…

The 3rd conundrum is that there just isn?t enough time in the moment/day/lifetime to thoroughly consider and analyze all possibilities to make sure we?re making the right decisions and taking the right actions. Even deciding what you should have for lunch would take longer than the remaining life of the universe if you truly considered all of your options. A super artificial intelligence would have this same problem, and until recently was the ?proof? that a computer would never be able to beat the world champion in Go???there are 129,960 possible board positions after just the first round of moves alone, at that number grows exponentially after every additional round. Then, someone built a computer that did what humans do and just crossed its eyes and picked the best move based on intuition built up over watching millions of games, thus succumbing to the 3rd conundrum.

We favor simple-looking options and complex information over complex, ambiguous options

• Less-is-better effect
• Occam?s razor
• Conjunction fallacy
• Delmore effect
• Law of Triviality
• Bike-shedding effect
• Rhyme as reason effect
• Belief effect
• Information bias
• Ambiguity bias

To Avoid mistakes, we aim to preserve autonomy and group status and avoid irreversible decisions

• Status quo bias
• Social comparison bias
• Decoy effect
• Reactance
• Reverse Psychology
• System justification

To get things done, we tend to complete things we?ve invested time and energy in

• Backfire effect
• Endowment effect
• Processing difficulty effect
• Pseudocertainty effect
• Disposition effect
• Zero-Risk Bias
• Unit Bias
• IKEA effect
• Loss aversion
• Generation effect
• Escalation of commitment
• Irrational escalation
• Sunk cost fallacy

To stay focused, we favor the immediate, relatable thing in front of us

• Identifiable victim effect
• Appeal to novelty
• Hyperbolic discounting

To act, we must be confident we can make an impact and feel what we do is important

• Peltzman effect
• Risk compensation
• Effort justification
• Trait ascription bias
• Defensive attribution hypothesis
• Fundamental attribution error
• Illusory superiority
• Illusion of control
• Actor-observer bias
• Self-serving bias
• Barnum effect
• Forer effect
• Optimism bias
• Egocentric bias
• Dunning-Kruger effect
• Lake Wobegone effect
• Hard-easy effect
• False consensus effect
• Third-person effect
• Social desirability bias
• Overconfidence effect

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