What are?Implicit Attitudes?
An implicit attitude is one where an individual’s feelings or opinions on some matter exist without conscious awareness. In everyday life we all have these attitudes; we may love blueberries yet hate strawberries, or we may be attracted to some types of people, yet be repulsed by others. These attitudes simply exist and we rarely if ever question why. These attitudes are shaped by many factors, some internal and some external. If a person grows up in a household or society where prejudices against other ethnic or religious groups are commonplace, that person is very likely to never question the attitudes that they absorbed while growing up.
Attitudes about foods, activities, personal attractions, etc. are partially shaped by a person’s environment, partly by intangibles that are possibly genetic in origin (sense of taste, physical talents) and /or experiences while growing (personal attractiveness, personality types, etc.).
What is Unconscious Bias?
An unconscious bias is when discrimination and incorrect judgements occur due to stereotyping. These can occur automatically and without the person being aware of it. These types of biases are often so ingrained in culture and society they they go unnoticed by many people. This is most common in gender, age, and race stereotyping.
An example of unconscious bias could be seen in a job application and interview process. Some words that are used when describing a person can be perceived differently in regards to if it is describing a male or female candidate. The words bold, gutsy, and assertive are viewed as positive qualities for a male applicant while these same words are perceived as negative qualities for a female candidate.
What is Cognitive Dissonance? ?(Why its hard to admit when you are wrong)
Cognitive dissonance theory asserts that people can have two conflicting or inconsistent cognitions or beliefs which produce a state of tension or discomfort (also known as “dissonance”). People are then motivated to reduce the tension by reducing the dissonance, often in the easiest manner possible.
Social comparison theory proposes that individuals use evaluations of themselves against others to provide self-worth. Individuals compare themselves against others in various ways such as?Socioeconomic?or physical features and use these evaluations as a way to assess and or justify themselves in relation to thoughts,?behavior and attitudes.
What is an Ingroup?
Ingroup refers to the group you belong to and identify with when your group is interacting with another group. For example, when two rival sports teams face off in a game, the team you support is the ingroup, while the other team is the outgroup. In group identity also factors into interactions between different races, nationalities, social classes, and so on. Attitudes and behaviors toward the ingroup tend to be more positive than toward the out group.
What is Popular Culture?
Popular culture?or?pop culture?is the entirety of?attitudes,?ideas,?images,?perspectives, and other?phenomena?within the?mainstream?of a given?culture, especially?Western culture?of the early to mid-20th century and the emerging?global?mainstream of the late 20th and early 21st century. ?Heavily influenced by?mass media, this collection of ideas permeates the?everyday lives?of the?society. The most common pop culture categories are: entertainment (movies, music, television, games), sports, news (as in people/places in news), politics, fashion/clothes, technology, and slang.??Popular culture has a way of influencing an individual’s attitudes towards certain topics
